Taking a SWAT at the cold call

Letters From the Home Front

The premier event for luxury agents and brokers
Luxury Connect | Oct. 16-18 | Beverly Hills

Have we not learned anything?

Our industry is a little under the weather lately, and a whole lot of agents are in some serious pain. I’m reminded of the old joke where a man says, "Doc, it hurts when I do this." The doctor’s obvious reply is, "So, don’t do that."

Sometimes the answer is just that simple. If it hurts to do something, don’t do it anymore. Do something else.