Short sales with strings attached

Letters From the Home Front

Need to build a stronger brand?
Just a few seats left for ICSF Indie Broker Summit, July 17

My costs of doing business are significant, particularly when I am representing the seller in a transaction. Staging, photographs, brochures and all those printer cartridges, not to mention my time, can be a drain on the old bottom line. That is why I am toying with the idea of tweaking my business model.

I am considering adding some language to our multiple listing service write-ups: "We are experienced listing agents; over 99.76 percent of our listings successfully close."