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Ah, where to begin with Frank McKinney?

Is it his claim of being, not a custom homebuilder, but a "real estate artist"?

Is it his Fabio hair and tight-jeans, rock-star persona — the get-rich-with-real-estate author who travels around the country promoting his books in a Greyhound-sized bus adorned with blowups of his face?

Is it his apparent ability to please the ultrawealthy, to the tune of tens of millions of dollars for his spec homes?