BrokerageIndustry News

Brokerage sticks with brick and mortar

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

CLARIFICATION: The No. 1 office ranking globally, said Ann Beutler, is based around the gross commissions earned in 2009 by agents working out of the Coeur d'Alene, Idaho, office.About three years ago, Ann and John Beutler decided that being No. 2 just wasn't acceptable any more. The owners of a Century 21 Real Estate office in Coeur d'Alene, Idaho, called their staff together and announced they were all done with the company's longtime second-place ranking among brokerages in their town. They were going to be No. 1, they said, and that was that. "Coldwell Banker had been No. 1 for 20 years, and we were No. 2," said John. "We just developed a mindset that we were going to be No. 1, and we were there within two years." The Beutlers are starting to get accustomed to racking up No. 1 rankings: Earlier this month, Century 21 named the Beutlers' Coeur d'Alene office the leader in sales production -- based on the office's roughly $10.5 million in gross commi...