Industry NewsTechnology

Rofo brings real estate listings to LinkedIn

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Real Estate Pro, a new app for LinkedIn -- the business-networking platform that serves as an online business card, resume and referral service -- enables real estate professionals to add information about property listings and past transactions to their profile pages. San Francisco-based Rofo, a real estate technology company that offers a real estate search engine, designed the app, which is the first of its kind for LinkedIn's community of about 70 million users in 200 nations. Rofo, which launched in 2007, has specialized in the commercial leasing market -- particularly office space for companies with fewer than 20 employees -- and offers about 100,000 commercial property listings in partnership with companies such as Colliers International and Cushman & Wakefield. The company grew its operations from the San Francisco Bay Area to the entire state of California, and in late 2009 and early this year the company rolled out into dozens of other markets across the U.S. ...