Monitor, manage your online real estate reputation

HootSuite, CEOs say active approach is key to building rapport

SAN FRANCISCO — The pace of adoption for new technologies has exponentially quickened in the Internet era, and managing the many channels of online conversations can be vital to promoting and protecting your professional brand and reputation, said tech execs for HootSuite and

Ryan Holmes, CEO for HootSuite, a social media dashboard that aggregates content from several social and business networks, noted that Google’s new social play, Google+, gained 10 million users in about 15 days.

"Social is very fast-moving and very fast-growing," he said. "It is the most prolific communication medium in the history of mankind." Holmes was a keynote speaker at the Real Estate Connect conference Thursday.

And that makes monitoring — and participating in — online conversations even more vital, said Holmes, whose mother worked in real estate. "There’s a lot going on. People are mentioning your company, your business. You need a way to look at how you listen to this conversation. It can be overwhelming."