Selling agents on a 'virtual office'

Online meetings and training keep agents engaged

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NEW YORK — The technology certainly exists to take a real estate business "virtual," but adapting and retaining agents in a world that lacks a brick-and-mortar office is a nuanced matter that brokers are figuring out as they make the leap.

In the "Operating a Virtual Office" session at Real Estate Connect conference in New York City last week, brokers said the ideal agents for such operations are those who are a bit adventurous and have demonstrated that they’re self-motivated.