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Visually appealing marketing generates click-thrus

Commentary: Marriage of Nudge, Instagram equals gorgeous email marketing

I recently caught up with Marc Davison, co-founder of marketing, design and strategy firm 1000watt, to discuss the latest upgrade to Nudge, the company's marketing app. The latest version of the application is a significant upgrade that features Instagram integration. The following is my Q-and-A with Davison:Q: What is Nudge? A: Nudge is a simple tap that gets someone's attention, which is what we call our marketing app because it enables our customers to work within certain boundaries to publish the perfect piece of truly compelling digital marketing. Q: Version 2 was just released and includes a bunch of new features. Can you talk about the new features and the thought process that went into the upgrade? A: The big feature is the Instagram API (application programming interface) integration that allows agents to import all their beautiful photos into Nudge as the centerpiece of their marketing. For agents who do not have Instagram, we also included the ability to import photos...