Century 21 expects Super Bowl ads to boost website traffic

Ads running before and during game showcase firm's agents

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Hoping to see the same kind of boost in website traffic that it did last year, Century 21 Real Estate is creating four separate ads as part of its second consecutive Super Bowl XLVII TV ad campaign.

Last year’s Super Bowl campaign on NBC — the first by a residential real estate company in 21 years — included three separate 30-second spots depicting Century 21 agents besting real estate mogul Donald Trump, NFL Hall of Famer Deion Sanders, and U.S. Olympic speed-skating gold medalist Apolo Ohno.