Cambridge, Mass.-based real estate website platform Placester has landed $2.5 million in funding it will use to expand the number of multiple listing services that it partners with, build out its website design library and more fully support developers working with the system.

The funds, from Boston’s Romulus Capital, will help the all-in-one website hosting and development firm enhance its offerings, including more MLSs which integrate their pools of shared Internet Data Exchange (IDX) listing data into its website offering, said Matt Barba, co-founder and CEO of Placester.

Currently, Placester, which features open-source designs and layouts on the WordPress platform and designs that adapt their layouts to different devices, has vendor agreements with about 85 percent of MLSs (about 600) in the U.S. that allow the firm to integrate IDX listings in websites it offers to brokers and agents, Barba said. He says he wants to get that MLS partner scope to 95 percent or higher.

03-charlotte-ipad

Image of a Placester website as it appears on an iPad.

The influx of cash will also help the company expand its website design library from the 12 today to many, Barba said, eventually adding one to two new designs each month.

“We want to build a huge library of available themes,” he said.

Since the Placester website platform is open-source, many developers use it to build custom websites for real estate clients, Barba said.

Barba wants to use part of the seed money from Romulus Capital to foster the community of Placester developers, to add functionality to the platform, including analytics like number of property views, and help Placester build out its website integration with third-party customer relationship management and marketing platforms.

Currently, Barba said, tens of thousands of agents use the free version of Placester’s platform, which includes hosting, design and layout support. Hundreds of agents use the 5-month-old pro version, at $45 per month, integrates IDX feeds from MLSs (a few require an extra fee to access the data feed), Barba said.

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
Success!
Thank you for subscribing to Morning Headlines.
Back to top
×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription