Collaborate to stand out from your competition

Some of the ­­­most successful partnerships involve competitions promoted on Facebook

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Take a few moments to think about whether you stand out from your competition. What is it you do that separates you from others in your industry? Maybe it’s your marketing, the level of service you provide, your online profile or a combination of all of these? Where does collaboration factor into how you stand out from every other agent in your local area? Collaboration is a fantastic way of rising above the noise in the cutthroat world of real estate to boost your profile. I find it surprising that more in the industry don’t utilize it to create a win-win situation for both parties involved. As well as the ability to extend your reach and promote yourself in a different way to traditional marketing methods, it can often be a very cost-effective option for connecting with your community. There will be businesses, organizations and individuals in your community that you have established strong relationships with, and more than likely there will be those you would like to build...