Technology

Portal Watch: Murdoch behind the scenes, Trulia’s new digs and Zillow’s PR coup

Big portals are gearing up for industry relations battle

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Executives at Zillow and realtor.com have let it be known that in their minds, winning real estate industry hearts and minds will be the key to dominance in the portal business. Zillow doubled down on industry relations this year, bringing top realtor.com reps Errol Samuelson and Curt Beardsley on board in March. It has since added three more industry vets to its team. Today, realtor.com operator Move Inc.'s vice president of industry relations, Russ Cofano, put a call out via LinkedIn, advertising four openings on his team. Move brought Cofano on in June to fill the industry relations roles left empty by the departure of Samuelson and Beardsley. Zillow's year-end highlight video touts the company's growing consumer reach. Murdoch behind the scenes Rupert Murdoch, media mogul and new kingpin of realtor.com, took in some sweaty backstage action from "American Idol" this week at the House of Blues in West Hollywood. Murdoch is the CEO of "American Idol" produce...