Portal Watch: Murdoch behind the scenes, Trulia's new digs and Zillow's PR coup

Big portals are gearing up for industry relations battle

Executives at Zillow and realtor.com have let it be known that in their minds, winning real estate industry hearts and minds will be the key to dominance. Today, realtor.com operator Move Inc.’s vice president of industry relations, Russ Cofano, put a call out via LinkedIn, advertising four openings on his team. Move brought Cofano on in June to fill the industry relations roles vacated by top realtor.com reps Errol Samuelson and Curt Beardsley, who are now over at Zillow.