Independent brokerages not affiliated with a national real estate brand have a stronger presence now in real estate than they have in a decade, and we’re trying to figure out why. Help us.
Brokerages not under the umbrella of a franchise like Re/Max, Century 21 Real Estate or Keller Williams Real Estate don’t have access to the benefits of a big brand, technology available at economy-of-scale prices, or access to national or international referral networks. They also don’t have to pay franchise fees or adapt to brandwide rules.
The decision to run a local brokerage without a franchise affiliation is a clear pro-con scenario, and broker-owners are increasingly seeing the pro side of it, apparently.
|2006, % independent||2014, % independent|
Sources: NAR 2014 member profile, NAR 2006 profile of real estate firms.
In 2014, 82 percent of all firms were independent, according to the National Association of Realtors 2014 survey-based profile of real estate firms, up from 77 percent in 2006. More agents called an independent firm home in 2014 (54 percent) than in 2006 (45 percent).
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