Marketing

Century 21 Canada launches program to coach its agents up

5-week course said to help agents win 8 more listings on average

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

About 8,200 agents affiliated with Century 21 Real Estate in Canada have the opportunity to get coached up with a new five-week, cloud-based training program. The weekly course, which costs $99 and will run as a webinar for an hour each Wednesday starting on March 18, will be taught by six real estate and business coaches who will give participants tips on sales tactics ranging from how to generate leads using video and social media to how to win a listing presentation. Century 21 Canada, which operates the Century 21 franchise brand north of the border, claims that past participants of the course have won an average of eight additional listings based on what they learn during the training. Each coach will have a distinct training focus: Matthew Ferrera will give tips on how to drum up business from video and social media. Richard Robbins will share tips on how to generate leads from knocking on doors and holding open houses. Chris Leader will share strategies ...