Technology

Portal tweaks aimed at winning hearts of listing brokers, agents

How Zillow, Trulia and realtor.com measure up in 'listing love'

In early March, realtor.com began prominently displaying the names of listing brokers and agents on the property detail pages of all their listings -- whether they pay to advertise themselves on the site or not. The portal began noting listing and brokers up high on mobile last year, but the prominent placement on desktop is new. The tweak will appeal to brokerages and agents who were irked that their names were buried at the bottom of their listings on the desktop version of realtor.com unless they paid to enhance them. Listing brokers and agents now get prominent attribution on all their listings on realtor.com (left). When it has the info, Zillow Group prominently displays listing agents on all their listings on both Zillow and Trulia. Click image to enlarge. Realtor.com's unannounced change to listing agent and listing broker display on the site is part of the fluid, iterative changes both Zillow Group and News Corp., the new owner of realtor.com operator Mov...