Rental site Zumper has raised $6.35 million to grow its team and update its application and tenant-screening offerings. With the new financing round, led by existing investors Goodwater Capital and Kleiner Perkins Caufield & Byers, the San Francisco-based firm has raised a total of $14.6 million.

Rental site Zumper has raised $6.35 million to grow its team and update its application and tenant-screening offerings.

With the new financing round, led by existing investors Goodwater Capital and Kleiner Perkins Caufield & Byers, the San Francisco-based firm has raised a total of $14.6 million.

The firm will focus some of the new cash on building out its service for mobile users, which account for 70 percent of the 1.5 million monthly visits to its website, Zumper CEO Anthemos Georgiades said.

“This round will help us double down (on recent growth), and we’ll grow our team from 20 to 30,” Georgiades said. The firm has plans for another funding round next year, he added.

Zumper, which makes money from property managers who promote their listings on its platform and application fees from tenants, said its 2015 revenue will top $1 million.

Zumper faces fierce competition in the rental space, however.

Zillow and Trulia, now united under Zillow Group, have growing rental businesses. Apartments.com plans to spend $100 million on its consumer marketing campaign this year.

Another competitor, RadPad, launched a clever marketing ploy to introduce its brand to new renters and landlords by offering to help renters pay their rent digitally for free.

Email Paul Hagey.


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