How to leverage personal relationships for real estate referrals

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Technology has opened a whole new medium for reaching your target audience, but word-of-mouth marketing (WOMM) is not dead. In fact, many customers rely on their inner circles to provide them with the most honest, reputable references. According to a 2012 global study by Nielsen, 92 percent of consumers are most influenced by recommendations from friends and family. You can save on advertising costs and grow your business by educating and providing your social circles with the right information and tools. First, make sure your friends know what you do Have you ever attended a family wedding and had six different relatives ask you what you do for a living, only to repeat the same information at the next gathering? Sometimes simply telling your family what you do doesn’t cut it. Try showing them. If you haven’t already, ask them if you can help them with their next apartment or house hunt. If you’re a seller’s agent, this might be a time to think about a commissi...