Consumers can now hunt for homes on a portal that serves up automated listing videos for approximately 2 million U.S. listings, ListingVideos.com.
Automated listing video provider VScreen first launched the site last year geared toward brokers, but now it’s opening it up to consumers and to agents who want to claim — and brand — their listings.
VScreen pulls listing data such as photos and home stats from a broker’s MLS data feed (via syndication platform ListHub), sprinkles in relevant real-voice and video clips, and adds in information like mortgage rate, walkability and school information from a handful of data partners to make its listing videos.
With services like VScreen, property videos are becoming more prevalent in real estate.
Onvedeo and RealBiz Media Group are among the other players in the automated listing video space making it feasible — and affordable — for agents and brokers (and some portals) to feature listing videos with most or all of their listings.
For a monthly subscription fee, agents can claim listing videos, which creates listing detail pages on ListingVideos.com and allows agents to download and share them on social media. They can also share the videos through a video newsletter the site creates.
For $9.95 per month agents can claim one listing; for $29.95 per month they can claim up to five listings; and for $49.95 per month they can claim up to 10 listings, according to VScreen CEO Stephen Schweickart.
Agents can claim any listing, download its video and customize its color scheme, but only listing agents can modify the listing agent contact information. ListingVideos.com requires agents to enter their MLS ID and verifies listing agents by cross-referencing them against ListHub-fed roster data, Schweickart said.
If the site doesn’t have a video for a listing, agents can create their own by uploading basic stats and photos of the home, their logo, profile photo, name and contact information.
Soon agents who claim their listing videos on the site will be able to push them to realtor.com, which, according to Schweichert, is set to allow property videos on all its listing detail pages.
A comparison of the bigger automated listing video providers