Agent

Podcast: Your 12-step program for beating buyer lead addiction

If so many agents are complaining about buyer leads, why do they keep buying them?
  • With a large, open Internet portal like Zillow, Trulia or realtor.com, you get a diverse mixture of folks asking questions about listings for a variety of reasons.
  • Only a few of those folks are ready, willing or able to buy, however -- and the portals really don't do the kind of pre-qualification required to tell you who's a good prospect and who's just browsing.
  • For a lot of agents, kicking the pay-for-leads habit won't be easy, but it'll save you money and increase your career lifespan.

They’re $20 each, only 5 percent convert — that’s $400 per qualified lead! With quality like that, maybe portals should be paying you — not the other way around.

This is why it’s important to ask: If so many agents are complaining about buyer leads, why do they keep buying them?

The problem, in a nutshell, comes down to this: With a large, open Internet portal like Zillow, Trulia or realtor.com, you get a diverse mixture of folks asking questions about listings for a variety of reasons. Only a few of those folks are ready, willing or able to buy, however — and the portals really don’t do the kind of pre-qualification required to tell you who’s a good prospect and who’s just browsing.

Agents buy leads and then complain because they don’t have the skills, strategies or experience to generate them on their own — so in today’s show, we’re going to give you our 12-step program for eliminating your dependence on buyer leads.

For a lot of agents, kicking the habit won’t be easy, but it’ll save you money and increase your career lifespan, so what do you have to lose?

 

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Subscribe to Tim and Julie Harris’ podcast on iTunes. To learn about the pre-listing package mentioned in today’s show, schedule a call with us.

Tim and Julie Harris have over 20 years’ experience in real estate. Learn more about their real estate coaching and training programs at timandjulieharris.com, or schedule a free coaching call with them at freecoachingcallsforagents.com.

Email Tim Harris.