(Not) any schlub can sell in a seller's market

  • Encourage home sellers to view the long-term goals when setting a price point
  • Even in a seller's market, a Realtor is a valuable asset to getting top dollar for a home
  • San Francisco market is expected to flatten out appreciation in the coming months

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It’s not that hard to sell a home in today’s San Francisco real estate market, but I’m not saying that anyone can do it. As you know, real estate sales are complicated and full of risk and liability. Most homeowners are way too subjective or emotional to effectively market and sell a home themselves.