I host a group on Facebook for real estate agents focused on using Facebook for lead generation. Recently, one of the members asked this question: "What is the difference/advantage of using an exclusive lead capture landing page versus just a page on my existing site to capture leads from Facebook ads? I keep reading about companies like LeadPages.net but have yet to try one because I have a page on my site for seller leads from Facebook ads." OK, before I dive into answering this question, let me preface it with this: running seller ads that work well on Facebook is not simply about driving traffic to a generic seller page on your website. Running ads that convert means running a particular type of seller ad to a specific target audience. The ad should drive them to a specific resource (lead capture landing page) that requests their information in exchange for said resource -- this results in visitors giving you their contact information. Never drive traffic to a generic h...
- If you want to capture as many real estate leads as possible, use a lead capture landing page.
- Don’t listen to what customers say they do, watch what they do. We don't actually do what we say.
- Don’t worry about missing out on one deal. You’ll miss out on multiple deals if you don’t focus.
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