The No. 1 reason you aren't converting online traffic into leads

Don't leave lead conversion up to a generic page on your website
  • If you want to capture as many real estate leads as possible, use a lead capture landing page.
  • Don’t listen to what customers say they do, watch what they do. We don't actually do what we say.
  • Don’t worry about missing out on one deal. You’ll miss out on multiple deals if you don’t focus.

I host a group on Facebook for real estate agents focused on using Facebook for lead generation. Recently, one of the members asked this question: What is the difference/advantage of using an exclusive lead capture landing page versus just a page on my existing site to capture leads from Facebook ads?