The No. 1 reason you aren’t converting online traffic into leads

Don't leave lead conversion up to a generic page on your website
  • If you want to capture as many real estate leads as possible, use a lead capture landing page.
  • Don’t listen to what customers say they do, watch what they do. We don't actually do what we say.
  • Don’t worry about missing out on one deal. You’ll miss out on multiple deals if you don’t focus.

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

I host a group on Facebook for real estate agents focused on using Facebook for lead generation. Recently, one of the members asked this question: "What is the difference/advantage of using an exclusive lead capture landing page versus just a page on my existing site to capture leads from Facebook ads? I keep reading about companies like but have yet to try one because I have a page on my site for seller leads from Facebook ads." OK, before I dive into answering this question, let me preface it with this: running seller ads that work well on Facebook is not simply about driving traffic to a generic seller page on your website. Running ads that convert means running a particular type of seller ad to a specific target audience. The ad should drive them to a specific resource (lead capture landing page) that requests their information in exchange for said resource -- this results in visitors giving you their contact information. Never drive traffic to a generic h...