When investing money on marketing, what you are doing is looking for ways to reach your prospects’ filter for making choices, to avoid having them default to the no decision zone. The real battle exists in trying to get your prospects to leave the status quo and accept your solution.
- Getting your prospects to leave the status quo means talking about their needs. They don't care that you are No. 1.
- Make sure your marketing conveys emotion; this helps prospects remember your messaging.
- Good visuals can help the old brain decide if something doesn't seem trustworthy.