Chicago home restoration company counts on homeowners to nest, not purchase

Firm adopts a greater focus on single-family customization and multifamily value-add renovations
  • Cookie cutter new home designs are influencing some homeowners to nest and remodel in Chicagoland area.
  • Firm will put clients up in offsite furnished apartments during remodeling work.
  • Two sources forecast 2016 to be a strong year for residential remodeling.

Chicago home restoration may trump buying new. CEO of Real Restoration Morris Gershengorin sees a cookie cutter-minded homebuilding industry that lacks customization.