Chicago home restoration may trump buying new. CEO of Real Restoration Morris Gershengorin sees a cookie cutter-minded homebuilding industry that lacks customization.
- Cookie cutter new home designs are influencing some homeowners to nest and remodel in Chicagoland area.
- Firm will put clients up in offsite furnished apartments during remodeling work.
- Two sources forecast 2016 to be a strong year for residential remodeling.