If you’ve been on Twitter this week, you may have noticed a new hashtag circulating through the real estate industry’s corner of the social media realm: #GetRealtor, the tagline that the National Association of Realtors has chosen to move its brand forward in the rapidly changing modern age of homebuying.
- NAR launched a digital-first campaign with the tagline "Get Realtor" on Feb. 8 to modernize consumer perceptions of homebuying. Goodbye American dream, hello agent as a competitive ally.
- A phone survey found that contacting a Realtor is an anxiety-driven experience for millennials, who NAR hopes to reach through this series of social media and radio marketing efforts.
- The first iteration of the campaign targets buyers, but future components will focus on sellers.
Big plans for business in 2018?
Give yourself the tools to own the new year at Connect SF, July 17-20, 2018