If you’ve been on Twitter this week, you may have noticed a new hashtag circulating through the real estate industry’s corner of the social media realm: #GetRealtor, the tagline that the National Association of Realtors has chosen to move its brand forward in the rapidly changing modern age of homebuying.
- NAR launched a digital-first campaign with the tagline "Get Realtor" on Feb. 8 to modernize consumer perceptions of homebuying. Goodbye American dream, hello agent as a competitive ally.
- A phone survey found that contacting a Realtor is an anxiety-driven experience for millennials, who NAR hopes to reach through this series of social media and radio marketing efforts.
- The first iteration of the campaign targets buyers, but future components will focus on sellers.