In the last three months, you may have seen advertisements from mortgage lender Quicken Loans encouraging online mortgage applicants to “Push Button, Get Mortgage.” Now, Internet shoppers can use a similar process offered by Quicken’s parent company, Rock Holdings, to “Push Button, Get Money.”
- Rock Holdings' RocketLoans, announced Feb. 2, aims to pre-approve borrowers for personal loans in less than 10 minutes, with funding expected in less than a day.
- This product launch comes after the backlash suffered by Quicken Loans for its Super Bowl 50 Rocket Mortgage commercial, which featured the “Push Button, Get Mortgage” slogan.
- RocketLoans has emphasized that despite the speed of the approval process, the company only offers loan options to qualified borrowers.
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