‘Push Button, Get Money’ -- is it really that easy?

  • Rock Holdings' RocketLoans, announced Feb. 2, aims to pre-approve borrowers for personal loans in less than 10 minutes, with funding expected in less than a day.
  • This product launch comes after the backlash suffered by Quicken Loans for its Super Bowl 50 Rocket Mortgage commercial, which featured the “Push Button, Get Mortgage” slogan.
  • RocketLoans has emphasized that despite the speed of the approval process, the company only offers loan options to qualified borrowers.

In the last three months, you may have seen advertisements from mortgage lender Quicken Loans encouraging online mortgage applicants to “Push Button, Get Mortgage.” Now, Internet shoppers can use a similar process offered by Quicken’s parent company, Rock Holdings, to “Push Button, Get Money.”