• Just being on TV is no guarantee that you'll see results.
  • The key is to fine-tune your message.
  • If you can get people to see and hear you through legacy media, your chances of converting a lead rise way above your odds on the Internet.

Ever thought about leveraging traditional radio and TV advertising to promote your real estate offerings? Broadcast media is a valuable tool for reaching out to a massive local audience of buyers and sellers, but it can be difficult to master without a guide to show you the way.

We’re joined today by Matt Wagner from Radio & Television Experts — a company that leverages celebrity endorsements on radio and television to help promote agents across the U.S.

A former marketing consultant for Clear Channel, Matt achieved remarkable success in broadcast advertising that eventually blossomed into today’s Radio & Television Experts in September 2004.

Today, Wagner has become known around the industry as the premier consultant for helping top agents effectively use legacy media to become local celebrities in their area and create a steady flow of easily converted prospects.


Subscribe to Tim and Julie Harris’ podcast on iTunes. To learn about the topics we discussed in today’s show, join our next group-coaching event.

Tim and Julie Harris have over 20 years’ experience in real estate. Learn more about their real estate coaching and training programs at timandjulieharris.com, or schedule a free coaching call with them at freecoachingcallsforagents.com.

Email Tim Harris.

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