Welcome to our first episode. Here’s where we get the inside story of Gary’s journey from aspiring rock star to rocking the real estate world.

See how a series of good decisions, a millionaire mindset, and the sheer will to succeed laid the groundwork for the tour de force at the forefront of real estate today.

Show Notes:

  • 00:60 – In 1979, Gary had no plan, much less no plan B.
  • 03:00 – Young Gary met a lawyer, a banker, and a Realtor. Only one profession appealed to him.
  • 04:46 – Gary discovers what 100% commission actually means as a new real estate agent.
  • 06:18 – New agent Gary Keller starts his career… homeless.
  • 07:49 – The database of the late 70s: a Rolodex that his father bet $500 against.
  • 09:11 – A behavioral profile showed that Gary would be no good at sales. Wait… what?
  • 10:45 – How to help people make a good decision.
  • 12:05 – Gary tries to make the leap from runner-up rookie of the year to agent training. But he doesn’t get the job… at first.
  • 14:22 – Can you door knock for talent? Yes.
  • 15:41 – The launch of Keller Williams and a company that works for people.
  • 18:28 – Meet Joe Williams and his iconic red couch and chairs.
  • 21:24 – Gary recruits his first two agents from the community college real estate school. And both still work with him today.
  • 23:55 – Keller Williams was profitable in the first year and has been ever since. Lead with revenue.
  • 24:50 – What would Gary Keller today tell Gary Keller on the first day of Keller Williams?

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