Every agent knows that early interest in a listing is key to a successful sale. But how can you measure whether your listing is generating the right level of engagement? Zillow’s latest analysis of views, saves and shares provides clear benchmarks that indicate how quickly a home is likely to sell — and whether it will go for top dollar.
When buyers show interest in a listing on Zillow, it’s a strong signal that the home is likely to sell quickly. High engagement means more competition, helping sellers secure the best possible offers. For agents, these real-time insights offer a valuable pulse on market demand, allowing them to guide their clients with confidence.
Key benchmarks for agents
Since Spring 2023, the median home listed on Zillow went pending in 15 days and sold for 98 percent of the initial list price.
- 250+ views per day → Typically under contract in one week; 75 percent go pending in two weeks.
- 500+ views per day → Often sells above list price.
- 5+ saves per day → Likely under contract in a week.
- 10+ saves per day → Strong indicator of a sale above list price.
- 10+ shares per day → Majority go pending in a week.
- 20+ shares per day → Often sells over asking.
These numbers give agents a real-time feedback loop. If a listing isn’t hitting these benchmarks, it’s a signal to adjust pricing, positioning or marketing efforts.
Why broad market exposure matters
The data reinforces a key truth: Listings that reach the widest audience attract stronger offers and sell faster. Publicly listed homes on top consumer platforms like Zillow drive more engagement, helping sellers secure the best possible outcome.
How agents can maximize listing engagement
To ensure your listings reach these engagement benchmarks, consider these best practices:
- Craft compelling listing descriptions. Zillow research shows homes with features like outdoor TVs, soapstone countertops and outdoor showers often sell at a premium, while homes with frameless showers and terrazzo flooring tend to sell faster than expected.
- Use high-quality visuals. Professional photography and 3D tours increase buyer engagement, leading to more saves and shares. Most sellers say they are more likely to hire an agent who includes virtual tours and/or interactive floor plans in their services (71 percent). For example, active Zillow Showcase listings drove 81 percent more page views, 80 percent more saves, 90 percent more shares, compared to similar nearby non-Showcase listings on Zillow.
- Monitor and adapt. If engagement is lower than expected, consider adjusting pricing or refreshing the listing details to drive renewed interest. Zillow’s Housing Market Predictions for 2025 indicate that buyers will have more time to consider their options and more leverage in negotiations, suggesting that sellers need to be flexible and responsive to market conditions to maintain interest in their listings.
The takeaway for agents
Transparent listings aren’t just good for buyers and sellers — they’re good for business. When listings are publicly available and widely marketed, they generate more engagement, attract stronger offers and sell faster. By using engagement data and ensuring listings receive maximum exposure from day one, agents can better serve their clients, close deals faster and build a reputation for results.
