Virtual property tours have evolved from simple slideshows to immersive, high-tech experiences. Today, true 3D tours, like those powered by Matterport, are redefining how properties are showcased, leaving traditional 360 walkthroughs behind. But what makes a 3D tour truly three-dimensional, and why does it matter?
What Sets Real 3D Apart
Real 3D tours don’t just capture a space visually; they digitize it completely, allowing viewers to explore height, width and depth with precision. Unlike 360 walkthroughs — which rely on stitching flat, panoramic images together and lack spatial accuracy — true 3D tours use advanced infrared-equipped cameras or AI to measure and capture the physical environment. The result? Immersive, to-scale models that offer a seamless, lifelike experience of walking through a property.
Matterport takes this depth to the next level with its “digital twin” technology, recreating properties in precise detail. Even simple 360 cameras or smartphones can be used to produce 3D tours through their cutting-edge software, making this advanced capability widely accessible.
5 benefits of Matterport 3D tours
For real estate agents, real 3D tours present unmatched advantages across marketing, sales and client satisfaction.
1. Stand out with innovative marketing
Offering a 3D tour instantly elevates your listings. These tours make a strong first impression, driving engagement and expanding online visibility. Integrating Matterport’s high-quality digital experiences can even improve your SEO rankings, ensuring your properties get noticed by more buyers and sellers.
2. Generate more leads, sell faster
Matterport 3D tours consistently drive up to 300 percent more engagement compared to static photos. The immersive nature of these tours attracts buyers, increases inquiries and often results in faster sales.
3. Reach buyers anytime, anywhere
Whether your buyers are international investors or local families with packed schedules, Matterport tours provide around-the-clock access to properties. 3D tours allow buyers to thoroughly explore homes from anywhere, helping them make confident decisions faster.
4. Achieve higher selling prices
Data shows homes listed with 3D tours can sell for up to 9 percent more and close 31% faster. A true-to-life experience helps buyers connect emotionally, envision potential and feel comfortable making competitive offers.
5. Save valuable time
By enabling buyers to pre-qualify themselves, real 3D tours reduce time wasted on unsuitable showings. Agents and sellers can focus on serious buyers, streamlining the sales process and minimizing disruptions.
How to choose the right 3D tour
Not all “3D” tours are created equal. Here’s a quick checklist for evaluating tour providers to ensure you’re getting true 3D technology that delivers real value for your business:
- Does the tour provide a seamless, smooth walkthrough experience?
- Does it include advanced features like a dollhouse view and auto-defurnish?
- Are assets like listing photos, floor plans and videos included?
- Can the provider distribute tours to major platforms like Homes.com or the MLS?
Matterport checks all these boxes, pioneering the industry with its AI-powered 3D digital twins and user-friendly features.
Elevate your real estate marketing
Real 3D tours with Matterport don’t just showcase properties; they transform how buyers experience them. By offering immersive, accurate and cutting-edge tools, you’ll stay competitive and deliver exceptional value to clients.
Elevate your listings today — start with a free Matterport account and see how digital twins can revolutionize your marketing strategy.
