At a recent invite-only developer meeting, Twitter announced several updates to their “Cards” feature. Judging at the surface of where this appears to be heading, there may be an interesting offering for folks interesting in sharing and consuming real estate content.

What are Twitter Cards?

In short, Cards offer the ability to expand the content of a particular tweet. Usually, this expansion includes rich content such as photos, videos, articles, and music.

Twitter has just released three new types of Cards:

App – will show information about an app (name, price, rating, etc…)

Product – will show an item’s picture and description, maybe even price

Gallery – will show a collection of photographs, through a preview of the gallery


How do Cards work?

Cards allow deep-linking into web pages and mobile apps. Using an aforementioned Gallery Card as an example; if a user tweets out a photo gallery, others can click and move seamlessly into the original web or mobile app that produced that gallery. More importantly, from a mobile side, they give the user who discovered that gallery, a clear path to download the respective app on their device.

Discovery vs. Search

Most people associate real estate as something people search. I tend to agree with most people. However, I also believe that discovery shouldn’t go overlooked when it comes to the future of information consumption; especially in real estate. This may be an opportunity to leverage Twitter as a discovery engine to reach potential home buyers, or to capture the interest of those simply interested in the “entertainment” aspect of real estate.

Preliminary tips for using Cards

There are some important things to understand, should you eventually decide to dive in:

There is a certain level of markup language required to use them, so make sure you have a someone available to implement and maintain it.
As I mentioned above, Cards typically contain visually rich content. If you are going to leverage such content, make sure your visuals are above par. Take pride in your photos and videos. NOTE: This should be something you’re already doing ; )
Focus on mobile. If you haven’t bought into the fact that mobile is the future of everything, Cards aren’t for you. If Cards are used appropriately, you can drive unprecedented amounts of traffic from Twitter to your mobile app.
Stay tuned for more updates on the Twitter front. I’m very curious to see how this plays out.

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription