ActiveRain Launches (Silently) New Video Platform

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ActiveRain has always had its eye on video. It has dabbled a little bit with its RainTV segments, shot at last summer’s Real Estate Connect conference, and more recently by holding a video contest.

Now, it seems, they are making a bigger play for a piece of the real estate video pie. Through a partnership with Mixpo.com they have just announced a new platform that will more deeply integrate video into ‘Rainers blogs. The plan, which was supposed to be on the d-l, was leaked by some over-enthusiastic Beta participants, prompting this blog post.

You will be able to host and edit your videos directly from video.activerain.com, and then take the videos in your library and embed them directly to your blog posts with the click of one button. You will also be able to embed them wherever on the internet you would like outside of ActiveRain. One of the cool features that fits nicely with everyone’s blogging efforts is the ability to add links directly into your videos. So if you are giving a tour of a listing, to potential buyers, you can include links to the listing on your site, or to surrounding attractions you have written about in your blog.

ActiveRain seems to be making small strides recently to move beyond their early social networking roots towards becoming more of a repository of all of a real estate professionals digital content. Not as a sexy of a business plan, but probably a more sustainable business model.

The platform will cost Realtors $29/month.

This move is also surely a shot across the bow aimed at online provider WellcomeMat, which has been a popular choice for video hosting by Realtors to date. WellcomeMat, which, conversely, just added social networking to it’s video platform (see WellcomeMat Goes Social), has yet to announce publicly its pricing plan.