by Gearhart*

We’ve known it was coming for a while… Zillow just announced their inaugural broker feed partner, bringing 80,000 listings from ERA Real Estate (a Realogy brand) into their database. More on the deal from Zillow Blog.

John Cook nailed it (see Zillow and ERA partner on listings) when he said that this announcement brings Zillow squarely in line with Trulia’s model (see Teething Problems as Zillow Bears its Fangs). But, for now, Trulia has the head start in terms of broker relationships while Zillow, arguably, has a bit of an advantage when it comes to the community features on its site.

So the horse race is definitely on. Now that the two will essentially offer similar datasets, the only question is whose approach is going to win out in the end. Trulia’s search tools or Zillow’s community?

Anyone willing to place a bet?

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