Century 21 Most Recognized Real Estate Brand

Century 21 released the results of a recent market research study today (see Inman News) that shows that they are “the best-known name in the business”.

Full results below:

“Please tell me which real estate agencies you have ever seen or heard of?”

  1. CENTURY 21: 97%
  2. RE/MAX: 93%
  3. Coldwell Banker: 89%
  4. Prudential: 75%
  5. ERA: 51%
  6. GMAC: 38%
  7. Keller Williams: 33%
  8. Weichert : 18%
  9. Realty Executives: 14%

The results came from the 2008 Ad Tracking Study, conducted between March and August, 2008 by Millward Brown, a market research organization. The survey was based on 875 online interviews.

Certainly, C21 has been one of the more aggressive marketers despite a down market. Their ‘Path Home’ ad has been all over the airwaves this year, so it’s not surprising to see them at the top of this list.