Google Insights for Search is a fantastic new tool that allows you to dig into Google’s search volume patterns to find trends.

While I think there are a lot of ways you can use this tool (see, I think that for most marketers the geographic breakdowns will be one of the most interesting – mainly because it can help identify brand awareness in any particular location.

Let’s look at the national brand awareness of the big search portals:

Strong Nationwide (Near universal brand awareness)

Yahoo! Real Estate

Yahoo! Real Estate

Regionally Strong (Strong in specific regions; east, west, south, north)

Confined Awareness (Searches confined to single States)


Poor did not have enough search volume to show any results.

(h/t Sellsius blog)

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