Digging in to the National Real Estate Search Scene

The real estate event of the summer
Connect with other top producing agents at Connect SF, Aug 7-11, 2017

Google Insights for Search is a fantastic new tool that allows you to dig into Google’s search volume patterns to find trends.

While I think there are a lot of ways you can use this tool (see, I think that for most marketers the geographic breakdowns will be one of the most interesting – mainly because it can help identify brand awareness in any particular location.

Let’s look at the national brand awareness of the big search portals:

Strong Nationwide (Near universal brand awareness)

Agents can do more business with millennials by understanding their preferences and behaviors

Yahoo! Real Estate

Yahoo! Real Estate

Regionally Strong (Strong in specific regions; east, west, south, north)

Confined Awareness (Searches confined to single States)


Poor did not have enough search volume to show any results.

(h/t Sellsius blog)