Agent

Digging in to the National Real Estate Search Scene

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Google Insights for Search is a fantastic new tool that allows you to dig into Google’s search volume patterns to find trends.

While I think there are a lot of ways you can use this tool (see agentgenius.com), I think that for most marketers the geographic breakdowns will be one of the most interesting – mainly because it can help identify brand awareness in any particular location.

Let’s look at the national brand awareness of the big search portals:

Strong Nationwide (Near universal brand awareness)

Realtor.com

Realtor.com

Agents can do more business with millennials by understanding their preferences and behaviors

Yahoo! Real Estate

Yahoo! Real Estate

Regionally Strong (Strong in specific regions; east, west, south, north)

Zillow.com

Zillow.com

Trulia.com

Trulia.com

Confined Awareness (Searches confined to single States)

Cyberhomes

Cyberhomes.com

Frontdoor.com

Frontdoor.com

Poor roost.com did not have enough search volume to show any results.

(h/t Sellsius blog)