Estately Heads South

Estately has been playing the slow and steady game, but it’s one that I’m increasingly convinced is working out for them.

Today, they announced the addition of their tenth metropolitan market as they bring Atlanta under their fold. Adding 127,000 listings from two Georgia MLS databases, it now brings the total number of properties for sale on Estately.com to over 459,000. In addition to Georgia, Estately covers California, Illinois, New York, Oregon and Washington.

Estately’s search tool is a very robust and impressive product, as I’ve noted a number of times in the past. It’s one of my favorite search destinations on the web. I especially like their transit search tool which calculates a property’s distance from a particular transit line (see Estately Comes to Portland). In Atlanta, you can now do these kind of searches in proximity to the MARTA line.

Estately works on a referral basis – matching pre-screened Realtors with leads coming off its site. When a client who comes from Estately completes a successful transaction, the agent is charged a 20% referral fee. If you’re in any of their markets and want to work with them you can find out more at Estately for Agents.

At this point Estately’s closest parallel is probably Roost (see Roost Redesign Radically Changes Experience) and it’s interesting comparing the two MLS driven sites’ traffic patterns. Seems like there is quite a horse race developing there!