extate, the UK-based real estate search engine, rolled out video tours on all its listings last week. You can see an example of the implementation on their search results page – extate: SW1

To view a video of a property, just click on the live (green) video links under any of the listing descriptions. The video pops up and auto-plays in a Lightbox-style window. Very slick.


I was particularly impressed with extate’s upload function, which is specifically designed to receive a video file from a mobile phone via MMS. I can definitely see agents out on the road taking advantage of this feature; taking a quick video clip with their phone and uploading it automatically to the site. Especially once the ultimate Realtor phone finally launches.

Check out extate: oxford to see an example of how the uploading process works. Click on the greyed-out video link to see how you add a new video file. I imagine there will need to be some verification process or community ‘flagging’ ability to ensure that the video is relevant, but I love the simplicity.

I’d also love to see one of the real estate search engines on this side of the pond adapt this technology.

Right after the Inman Connect conference, I wrote that Video Killed the Virtual Tour. extate is one of the first mainstream real estate search engines to implement video and we’re also seeing companies like WellcomeMat or reallyo spring up to help Realtors post video on line. I expect we’ll be seeing much more of this in the future.

Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription