In my post 5 Ways to Better Your Day With RSS, I wrote about how you can use RSS to better manage your daily information flow. RSS is especially invaluable in marketing communications, as I constantly want to stay on top of being said about me and my competition.
Setting up all of these searches individually can be a bit time consuming however, which is why I love feedgit – a new site that quickly creates RSS search feeds by pulling results from a number of sources. Most of the major feedreaders are supported. Check it out.