Techcrunch is reporting that Google is launching a new beta program for webmasters or web site publishers who have AdWords accounts. Website Optimizer is designed to allow you to design different versions of your landing page, which will get served up randomly to visitors entering your site through the AdWords keywords you’ve bought.
The idea is that you’ll be able to see which versions results in the most activity and therefore, the highest number conversions from your ad buys.
I’ve signed up to be part of the beta and I think this would be a very useful tool for any Realtor either currently running AdWords promotions or actively considering Pay-Per-Click (PPC) advertising. Though I’m not running any PPC campaigns right now (this blog gets pretty good SEO results on its own) I’d be very interested in seeing what results anyone who is, has with this program.
Personally, I still think it’s more effective to concentrate on developing highly placed organic search results through good content and effectively linking strategies. Though supplementing that with a few Long Tail Adwords couldn’t hurt, I suppose.
To that end, HitTail is another beta optimization service I’ve been playing around with lately. HitTail analyzes the content you post on your web site or blog and suggests underused keywords for you to buy as part of your marketing campaign. Interesting concept, though it remains to be seen if it works in practice.