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Google Muscles into Real Estate Listings

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I was getting on a plane this morning so I was only able to tweet this news.

Brian Boero at 1000Watt Consulting sums it up best.

Now, today, search engine land reports that Google has taken this one step further to include a unique page for every listing that includes photos, a map (including Street View) property details, directions, transit information and more. It’s a listing detail page, basically.

I wrote back in July that “the game’s about to get interesting” (see Google Gets Serious about Real Estate Search). Today, with the launch of Place Pages for real estate, it just did.

It’s live right now in Australia. So we’ll wait and see when and if it gets announced State-side. But if I were Move or Trulia or any of the other property search portals worldwide, I’d be nervously crossing my fingers this stays in the southern hemisphere.

Read more about it at search engine land.

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