HouseValues (SOLD), the 10 year-old lead generation company, shed it’s skin this morning and repositioned itself as a marketing and technology solutions company.

The new company is going to be called Market Leader and brings together a number of HouseValues’ recent acquisitions, including RealtyGenerator web site and CRM tool, under a new roof. They also have a minority stake in ActiveRain (see ActiveRain secures $2.75 million from HouseValues).

Along with the rebranding, they also launched two new products; Growth Leader, aimed at helping real estate agents manage their online advertising spending and Team Leader, which will help agents manage their teams.

Market Leader will trade on the NASDAQ until the symbol LEDR and will be featured in the closing-bell ceremony on November 24.

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