From ClickZ, Real Estate Developers Need Web Marketing Strategy:

Perhaps because of the tricky mix of objectives, or because development projects typically take longer to create and sell than single-family homes, developers are even further behind on Web marketing. They’re uncertain whether to build slick, glossy sites with clever tools, or build functional sites and dedicate more dollars to online advertising and marketing. Many are certainly considering search marketing, but few seem to understand search engine optimization takes time, perhaps longer even than the life of the project.

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
Thank you for subscribing to Morning Headlines.
Back to top
We're here to help. Free 90-day trial for new subscribers.Click Here×