Got a map based real estate site? Vancouver-based lat49 lets you monetize that asset with its geo-targeted advertising network.
It’s pretty simple really, as a publisher you simply sign up to join their network, incorporate their API and then begin earning ad revenue passively. Think of it like Google Adsense for maps.
It raises the possibility for brokerages (many of whom have invested heavily in map-based real estate search tools) to develop an alternative source of revenue and offset some of those costs, by being able to bring advertising directly to their maps.
What would make this offering a real winner, would be the option to offer premium map-based ad space to ancillary service providers, vendors and even local merchants. The key aspect would be to be able to control who and what advertisements would appear on your site.
In addition, Lat49 also give real estate companies (even individual brokers or agents) a unique opportunity to create regionally-based branding campaigns across multiple web properties by embedding ads at a local or even hyperlocal level.
Lat49 gives advertiser several IAB approved sizes including a 728×90 Leaderboard, a 300×250 Medium Rectangle, and a 468×60 Full Banner ad.
Sites currently using this technology include Hotpads in the US and HomeZilla (see Neighborhood Search Comes Back) in Canada.