Let's Do Coffee... and Real Estate

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The Chicago Tribune writes about an agent with @Properties, a Chicago area brokerage, that has launched a new coffee bar she’s opened that incorporates the broker’s branding. Home shoppers can suck down a latte and use their laptops on the free WIFI connection to browse listings in the area.

The reporter called on me to comment on the idea and I think it’s great!

Increasingly, the target is a young, coffee-drinking demographic, according to Joel Burslem, who works in marketing for a Portland, Ore., real estate company and runs a popular industry blog (next.inman.com) that focuses on technology.

For more, read Coffee cafe may brew home sales.