Movoto is expanding its services to the Alameda, Contra Costa counties in California. Movoto is a web-based real estate broker, that focuses squarely on the buyers side and aims to offer an advanced search platform to help home shoppers find real estate.

It’s among a small crop of local real estate companies that are radically reshaping their business models around the Internet and more specifically, map based searches. Some of my favorites currently are (Salt Lake City, UT) and GeniusRealty (Boise, ID).

Many of the big brokers seem reluctant to embrace or clueless about (or both) many of the new technologies (RSS, Mashups, blogs, etc) that are powering Real Estate 2.0.

I think there’s a real opportunity here for a tech-savvy, entrepreneurial agent or broker to go off and create their own home search web site. With a little investment you can create a really compelling home searching experience these days. Couple it with some effective marketing and you could very well capture your local market’s real estate searchers.

Just take a look at some of the sites I mentioned. These guys are leading the way.

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