Onalytica, an online research company just released a report that tackled the question of Who are the most influential authorities on “blog marketingâ€?? What I found particularly interesting is that author Flemming Madsen weighed popularity and influence and found that the two don’t always go hand in hand. That is, those that have the highest influence aren’t necessarily the most popular.

The results demonstrate that sheer popularity can give influence, but also that popularity is not a requirement for influence.

Taking a look at the real estate blogging sphere, I can find a number of popular thought leaders, but if I were to narrow it down I would say my top 3 influential Real Estate blogs are (in no particular order):

  1. Rain City Guide
  2. Matrix
  3. Inman News Blog

No surprising then, that two of the three are being honored as Inman Innovator Award Finalists. Congrats to all the nominees.

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