Taking a page from the its search portal cousins and perhaps even its cross-town competitor Redfin, the new Windermere web site launched today, with a simple search box up front and center. Simple, slick and straight to the point.

Broker web pages are often cluttered with all kinds of extraneous information; programs on this and that. Windermere cuts right to the chase and puts the power of its IDX driven search tool up front and center. Just what I’m looking for.

Better still, the search experience gets even better once you dive in. Results return speedily are mapped quickly onto a Microsoft Virtual Earth map. Clicking on a individual listing and you get a nice big picture as well as the ability to read the entire property details, view all existing photos and print out a ready-to-roam flyer.

I suspect this is the model for the brokerage web site moving forward. A simple, interactive online destination that supplies the consumer with the complete search experience. If Windermere takes this to the next level and white-labeled this tool for its agents, they’d be on to a winning combination.

Windermere serves the Western US, in Arizona, California, Hawaii, Idaho, Montana, Nevada, Oregon, Utah, Washington state and Wyoming.

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