Project Blogger is the brainchild of Jonathan Washburn of ActiveRain and will chronicle the development of a handful of new REbloggers, leading up to the Inman’s Bloggers Connect conference in San Francisco, this summer.

I was asked, along with a number of other bloggers, to choose a blogging apprentice, help them get up and running and crank up their online marketing efforts.

Dustin’s still looking; the Bloodhound has already unveiled the latest pup in his litter and Sellsius, Jim, Ardell and The Rainmaker have all picked their running mates.

So, not to get left behind, today I’d like to introduce my blogging apprentice.


Kelly Kilpatrick (

Kelly is an agent with Gold Coast Realty in Rancho Santa Margarita, California (which, apparently, is the longest town name in California). She’s been in the business for over 15 years, and before that was in the mortgage industry.

Kelly is very new to blogging, having recently joined the Active Rain network and is definitely excited to be part of this contest. (Who could say no to an application like this?)

I’m looking forward to working with Kelly and seeing what we can come up with. I’ll be detailing our efforts on this blog and on the Active Rain discussion group as well.

Oh yeah. I figured we needed a team name.

So we’ll be known as Team ORCA – shorthand for our respective States; plus a wicked cool, sleek, highly tuned killing machine. (Bonus points for being the part of the logo of my favorite hockey team).

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