First, watch this video.


I think Jonathan Dalton sums up my reaction to this video best, in his post The Fallacy of “Going Back to the Basics”.

I’ve spent much of the last week zigzagging across the country talking to various groups of Realtors and there is one thing that has become abundantly clear.

There’s a belief that the principles of real estate marketing 201 (social media, blogging, video, social networking, micro-blogging, etc.) are never going to supplant traditional marketing.

And while I suspect that’s partially true, if you’re not at least thinking about integrating them (some, not all) into your business then you are doing yourself and your business a great disservice.

Marc Davison calls this having a rock star attitude and says you should rewrite the book on how to kick ass.

Just like how some of these rock stars did.

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