Roost.com

Roost has announced its network of broker partners and it’s a pretty impressive list. Just a few of them named in their press release:

If you remember, unlike Trulia and Zillow who source listings from broker feeds, Roost gives each of those brokers an individual IDX-driven site to which it, in turn, drives its search traffic to. It’s an approach that has generated a fair amount of controversy so far (see the comments in Roost.com Kicks over the RE Search Cart).

Roost says it has “more than 40” broker partners signed up so far and as they continue to launch in new markets that number will surely grow. But right now it’s an interesting mix of agent teams and small, medium and big brokers. Which raises a few questions.

I wonder how John L Scott, for example, will react to the fact that traffic being sent to one of its agent’s sites and not to its corporate site? Let’s say the ‘mothership’ gets involved, are the agents then shunted to one side? Or are all sites treated equally in Roost’s eyes?

I’m also curious if all of these partners are paying partners (Roost’s stated business model is based on the brokers paying for the traffic sent their way) and if so how much? Anyone want to spill the beans?

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription