Roost has announced its network of broker partners and it’s a pretty impressive list. Just a few of them named in their press release:
If you remember, unlike Trulia and Zillow who source listings from broker feeds, Roost gives each of those brokers an individual IDX-driven site to which it, in turn, drives its search traffic to. It’s an approach that has generated a fair amount of controversy so far (see the comments in Roost.com Kicks over the RE Search Cart).
Roost says it has “more than 40” broker partners signed up so far and as they continue to launch in new markets that number will surely grow. But right now it’s an interesting mix of agent teams and small, medium and big brokers. Which raises a few questions.
I wonder how John L Scott, for example, will react to the fact that traffic being sent to one of its agent’s sites and not to its corporate site? Let’s say the ‘mothership’ gets involved, are the agents then shunted to one side? Or are all sites treated equally in Roost’s eyes?
I’m also curious if all of these partners are paying partners (Roost’s stated business model is based on the brokers paying for the traffic sent their way) and if so how much? Anyone want to spill the beans?