Searching Real Estate Listings By Brand

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Inman Connect New York | January 29 - February 1, 2019

I stumbled upon this interesting tidbit recently while doing some research for another post. It looks like you can now filter a search for real estate listings by brand using Google.

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This looks likes the initial implementation of the deals signed last year to feed listings into Google base (more on StartupSquad).

Right now the results are confined to two brokerages; Prudential California/Nevada/Texas Realty and Keller Williams. Listings are kind of sparse and the search results pages feel half finished so I’m guessing this is still early stages or just a proof of concept.

PruCal/NV/TX listings

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Keller Williams listings

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Also, no sign of any of Realogy’s listings yet, who have also signed a deal to feed Google Base (see Trulia Lands the Big One).

It raises an interesting question however — do consumers have any brand preference when searching real estate?