Searching Real Estate Listings By Brand

I stumbled upon this interesting tidbit recently while doing some research for another post. It looks like you can now filter a search for real estate listings by brand using Google.

This looks likes the initial implementation of the deals signed last year to feed listings into Google base (more on StartupSquad).

Right now the results are confined to two brokerages; Prudential California/Nevada/Texas Realty and Keller Williams. Listings are kind of sparse and the search results pages feel half finished so I’m guessing this is still early stages or just a proof of concept.

PruCal/NV/TX listings

Keller Williams listings

Also, no sign of any of Realogy’s listings yet, who have also signed a deal to feed Google Base (see Trulia Lands the Big One).

It raises an interesting question however — do consumers have any brand preference when searching real estate?